
NINA CHEN'S
PORTFOLIO
ABOUT ME
I am Nina, a results-driven digital marketing professional with 4 years of experience specializing in eCommerce, social media marketing, and data-driven campaign optimization. I have a proven track record of managing cross-channel marketing strategies, driving significant ROI improvements, and boosting conversion rates. Skilled in platforms like Shopify, Google Ads, and HubSpot, I focus on A/B testing, segmentation, and performance tracking to deliver measurable results. My expertise includes collaborating with eCommerce teams to optimize product promotions and working cross-functionally to ensure consistent messaging across all digital platforms.
I hold an MA in Emerging Media Studies from Boston University and a BA in Public Relations with a minor in Marketing from American University. Fluent in English and Mandarin, I am passionate about leveraging data to create impactful marketing solutions, using my analytical skills to drive growth and conversion for digital marketing campaigns.


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Canva
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Illustrator
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Photoshop
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Excel
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SEO
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Mailchimp
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Paid Media
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Lightroom
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Premiere Pro
Design Skills
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HubSpot
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Google Analytics
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Salesforce
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Marketing Skills